In recent years, the sales volume of the fruit juice beverage industry has been tepid, and the market competition has become increasingly fierce. Many well-known enterprises have begun to gradually divest themselves of "heavy assets" and move towards "light assets", such as selling "bottling business" and selling factories, resulting in overcapacity. It is urgent to find suitable models to achieve the effective allocation of surplus capacity. Under the influence of the boom of "Sharing economy", In the future, "shared factories" and "shared production capacity" are expected to solve this problem.

Compared with the various outlets of the Internet industry in the past two years, the juice and beverage industry, as a traditional entity industry, has not felt the hot atmosphere. The industry competition is becoming more and more fierce, the survival rate of new products is low, the capacity is seriously excessive, the consumer purchasing power is declining, and other objective and realistic reasons cause the overall growth trend to slow down. Even the industry giants such as Coca Cola, Master Kong, Tongyi, Huiyuan are not happy.

On November 18, 2016, Coca Cola sold its "bottling business" in China to its long-term partners COFCO and Taikoo.

The Coca-Cola Company, which is plagued by performance, is gradually divesting its "heavy assets". Coca Cola sells its "bottling business" in China to its long-term partners COFCO and Taikoo. Since the business of China's Coca Cola bottling plant was originally "divided into three parts" by Coca Cola China Industrial Co., Ltd., COFCO Group Group and Swire, this adjustment means that Coca Cola has completely abandoned its Chinese bottling business, The divestiture of the bottling business is widely seen in the industry as a "burden shedding" style of self rescue. According to data, Coca Cola's bottling business accounts for 68% of the company's employees, spending 50% of costs and contributing only 36% of revenue. The divestiture of the envy bottled business has made Coca Cola truly a light asset company. The high profit margin that "light assets" will bring may become a lifeline that Coca Cola desperately needs to seize in its predicament.

In June 2015, Huiyuan sold over 1.8 billion yuan and sold 9 factories

Although the market performance of Huiyuan Juice in 2015 was poor, it did not affect their determination to "break their arms" to survive. Recently, Huiyuan Juice (01886. HK) announced that it sold 9 subsidiaries to Beijing Founder Fubang Chuang Rong Asset Management Co., Ltd., namely Beijing Huiyuan, Jiangxi Huiyuan, Jilin Huiyuan, Jinzhou Huiyuan, Shandong Huiyuan, Shandong Shengshui, Shandong Xinming Huiyuan, Shanxi Huiyuan and Zhaodong Huiyuan, with a total price of 1.812 billion yuan. It is worth noting that this is the fourth time Huiyuan has sold its subsidiaries, and with the previous sales of three production factories, namely Shanghai Huiyuan, Chengdu Huiyuan, and Huanggang Huiyuan, 12 have been sold, creating a new sales factory for the beverage industry

. According to the 2014 annual report, Huiyuan Group has set up 48 factories nationwide, with production capacity exceeding market sales. Due to idle production capacity occupying a large amount of funds and the company's profitability not providing sufficient cash flow, the capital chain is tight. Marketing expert Xiao Zhuqing believes in an interview with reporters that Huiyuan's production capacity is severely oversupplied, with a operating rate of less than 30%. Selling idle factories can increase cash flow and reduce fixed asset depreciation, which is good news for Huiyuan's long-term development.

In June 2017, Master Kong sold his subordinates